{"product_id":"noemi-innovate-step-1-cysteamine","title":"Noemi - Innovate Step 1","description":"\u003cp\u003eNoemi Innovate Step 1 is the first step in the Noemi Innovate Brow Lamination System. Its cysteamine-based formula gently softens the structure of the brow hair, making it possible to reshape each hair into the desired direction without the harsh smell often associated with traditional thioglycolate formulas.\u003c\/p\u003e\n\u003cp\u003eWhether you're creating a sleek laminated look or a soft, natural finish, Step 1 gives you the flexibility to customize your service based on your client's hair type and desired result. When paired with Noemi Innovate Step 2 Neutralizer, it helps create beautiful, long-lasting brow lamination results.\u003c\/p\u003e\n\u003ch3\u003eWHY I CARRY IT\u003c\/h3\u003e\n\u003cp\u003eI carry Noemi Innovate Step 1 because I want a lifting formula that gives me control without treating every brow the same. I like being able to adjust my processing based on the client's hair and the result I'm trying to create. For me, a good lamination starts with being able to reshape the hair while still paying attention to its condition.\u003c\/p\u003e\n\u003ch3\u003eKEY BENEFITS\u003c\/h3\u003e\n\u003cp\u003e• Cysteamine-based lifting formula\u003c\/p\u003e\n\u003cp\u003e• Thioglycolate-free alternative\u003c\/p\u003e\n\u003cp\u003e• Gently softens the brow hair structure for reshaping\u003c\/p\u003e\n\u003cp\u003e• Allows you to customize the direction and finished look of the brows\u003c\/p\u003e\n\u003cp\u003e• Designed for different hair types and desired results\u003c\/p\u003e\n\u003cp\u003e• Helps create long-lasting brow lamination results when used with Step 2\u003c\/p\u003e\n\u003cp\u003e• Vegan\u003c\/p\u003e\n\u003cp\u003e• Approximately 20–30 treatments per 10ml tube\u003c\/p\u003e","brand":"Noemi","offers":[{"title":"Default Title","offer_id":53707885642021,"sku":null,"price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/2629\/8149\/files\/Noemi_Innovate_Step_1.webp?v=1788109926","url":"https:\/\/www.feistybrows.com\/products\/noemi-innovate-step-1-cysteamine","provider":"Feisty Brows","version":"1.0","type":"link"}