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Noemi Innovate Step 1 is the first step in the Noemi Innovate Brow Lamination System. Its cysteamine-based formula gently softens the structure of the brow hair, making it possible to reshape each hair into the desired direction without the harsh smell often associated with traditional thioglycolate formulas.

Whether you're creating a sleek laminated look or a soft, natural finish, Step 1 gives you the flexibility to customize your service based on your client's hair type and desired result. When paired with Noemi Innovate Step 2 Neutralizer, it helps create beautiful, long-lasting brow lamination results.

WHY I CARRY IT

I carry Noemi Innovate Step 1 because I want a lifting formula that gives me control without treating every brow the same. I like being able to adjust my processing based on the client's hair and the result I'm trying to create. For me, a good lamination starts with being able to reshape the hair while still paying attention to its condition.

KEY BENEFITS

• Cysteamine-based lifting formula

• Thioglycolate-free alternative

• Gently softens the brow hair structure for reshaping

• Allows you to customize the direction and finished look of the brows

• Designed for different hair types and desired results

• Helps create long-lasting brow lamination results when used with Step 2

• Vegan

• Approximately 20–30 treatments per 10ml tube

Gentle lifting and reshaping for customized brow lamination results.

Product Details

Esthetician applying gentle cysteamine perm lotion to brows or lashes for reshaping and lifting

Cysteamine-Based Formula

Uses cysteamine HCl as a thioglycolate-free alternative for gently softening the brow hair structure.

Nourishing Ingredients

Contains argan oil, shea butter, hydrolyzed collagen, keratin, and wheat protein to help moisturize, nourish, and support the hair.

Botanical Extracts

Includes Gentiana Scabra Root Extract and Stephania Tetrandra Extract for additional botanical care.

Helps Maintain Hydration

Propylene glycol, glycerin, and butylene glycol help keep brow hair hydrated and supple.

Professional Size

The 10ml tube provides approximately 20–30 treatments.

Part of the Innovate System

Designed as Step 1 of Noemi Innovate brow lamination and lash lifting. Follow with Innovate Step 2 to fix the new shape.

CYSTEAMINE-BASED LIFTING
CUSTOMIZABLE BROW SHAPING
PROFESSIONAL BROW LAMINATION
CYSTEAMINE-BASED LIFTING
CUSTOMIZABLE BROW SHAPING
PROFESSIONAL BROW LAMINATION
CYSTEAMINE-BASED LIFTING
CUSTOMIZABLE BROW SHAPING
PROFESSIONAL BROW LAMINATION
CYSTEAMINE-BASED LIFTING
CUSTOMIZABLE BROW SHAPING
PROFESSIONAL BROW LAMINATION
CYSTEAMINE-BASED LIFTING
CUSTOMIZABLE BROW SHAPING
PROFESSIONAL BROW LAMINATION
CYSTEAMINE-BASED LIFTING
CUSTOMIZABLE BROW SHAPING
PROFESSIONAL BROW LAMINATION
CYSTEAMINE-BASED LIFTING
CUSTOMIZABLE BROW SHAPING
PROFESSIONAL BROW LAMINATION
CYSTEAMINE-BASED LIFTING
CUSTOMIZABLE BROW SHAPING
PROFESSIONAL BROW LAMINATION
Before You Buy

Frequently Asked Questions

What is Noemi Innovate Step 1?

Noemi Innovate Step 1 is the lifting solution used during the first step of the Noemi Innovate Cysteamine Brow Lamination System. It softens the brow hairs so they can be reshaped into a fuller, smoother, and more defined appearance.

What makes Noemi Innovate different from traditional brow lamination systems?

Noemi Innovate uses a cysteamine-based formula, which offers a thioglycolate-free alternative for professional brow lamination

Who is Noemi Innovate Step 1 for?

This product is intended for licensed estheticians, cosmetologists, and trained brow artists performing professional brow lamination services.

How do I use Noemi Innovate Step 1?
  1. Cleanse the brows thoroughly to remove makeup, oil, and skincare products.
  2. Apply Noemi Innovate Step 1 evenly to the brow hairs.
  3. Process according to the manufacturer's recommended timing while monitoring the hair throughout the service.
  4. Remove the product completely.
  5. Continue with Noemi Innovate Step 2 to set the new brow shape.

Always follow the manufacturer's instructions and adjust processing times according to the client's hair condition.

How long should Step 1 process?

The manufacturer lists an application time of 8–12 minutes for eyelashes and eyebrows. Processing time should be adjusted according to the hair's condition, texture, and density while following the manufacturer's recommendations.

What are the ingredients?

Cyclopentasiloxane, Polyethylene, Hydrogenated Polyisobutene, Ethylhexyl Palmitate, Synthetic Wax, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Microcrystalline Wax, Ozokerite, Silica, Ricinus Communis (Castor) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate, Ethylhexylglycerin, Phenoxyethanol.

May Contain: CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 15850 (Red 7 Lake), Mica.